Chapter 1: business in the information age


of 9: -Curbing exuberance -Inexperienced writers show their exuberance



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8 of 9:
-Curbing exuberance
-Inexperienced writers show their exuberance over-the-top intensity or enthusiasm with words such as very, definitely, quite, completely, extremely, really, actually and totally

Excessive exuberance

Businesslike

The manufacturer was “extremely” upset to learn that its smartphones were “definitely” being counterfeited

The manufacturer was upset to learn that its smartphones were being counterfeited

We “totally” agree that we “actually” did not give his proposal a “very” fair trial

We agree that we did not give his proposal a fair trial


9 of 9:
Choosing clear, precise words
-As you revise, make sure your words are precise so that the audience knows exactly what you mean

Less precise

More precise

She requested that everyone help out

Our manager begged each team member to volunteer

They will consider the problem soon

Our steering committee will consider the recruitment pproblem on May 16

We received many responses

The Sales Division received 28 job applications

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