Chapter 1: business in the information age


Senders select channel and transmit message (5 of 7)



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Tiếng-Anh-chuyên-ngành-2-ESP121.7 (1)

Senders select channel and transmit message (5 of 7)
-The channel the medium over which the message travels
-Messages may be delivered by emails, SMS text, instant message, social media post, letter, memorandom, report, announcement, picture, spoken word, fax, web page, or some other channel
-Because digital networks come with distractions, only well-crafted messages may be accepted, understood and acted on
-Noise is anything that interrupts the transmission of a message in the comm. process

Receivers decode messages (6 of 7)
-The receiver is the individual for whom the message is intended
-Decoding is the process of translating the message from its symbol form into meaning
-When the receiver understands the meaning intended by the sender, successful comm. take place
-Having a receptive attitude and minimizing distractions can help receivers decode messages successfully

Feedback return to sender (7 of 7)
-Feedback refersto the verbal and nonverbal responses of the receivers
-Feedback helps the sender know that the message was received and understood
-Senders can encourae feedback by asking questions such as “Am I making myself clear?” and “Is there anything you don’t understand?”
-Senders can further improve feedback by timing the delivery appropriately and by providing only as much information as the receiver can handle

APPLYING THE THREE STEPS WRITING PROCESS TO BUSINESS MESSAGES (1 OF 5)


Understanding the goals of business wroters
-In the wokplace you should be:
+Purposeful
+Economical
+Audience centered
Following the 3 x 3 writing process
-The 3 x 3 writing process breaks the writing process into three phases: prewriting, drafting, revising
3 A’s: Analyze, Anticipate and Adept (2 of 5)


Analyze

Anticipate

Adept

-Purpose?
-What do you want the receiver to do or believe?
-What channel to choose? f2f, meeting, memo, report, blog?
benefits and barriers of each channel

-What is the audience profile?
-What the receiver already know?
-Will the response be neutral, pos or neg?
-How will it affect your organizational strategy

-What techniques can you use to adapt your message to its audience?
-How can you promote feedbacks
-What can you do to ensure positive, conversational, and courteous language?


3 of 5:


Research

Organize

Draft

-Gather data to provide facts
-Review previous correspondence
-Search company files for background information
-Talk with the boss and colleagues
-Search the internet

-Organize direct messeages with the big idea first, followed by an explanation in the body and an action request in the closing
-For persuasive or negative messages, use an indirect problem-solving strategy

-Prepare the first draft usually writing quickly
-Focus on short, clear sentences using the active voice
-Build paragraph coherence by repeating key ideas, using pronouns and incorporating appropriate transitional expressions


4 of 5:


Edit

Proofread

Evaluate

-Edit your message to be sure it’s clear, concise, conversational and readable
-Revise to eliminate wordly filters, long lead-ins, redundancies and trite business phrases
-Consider using headings and numbered and bulleted lists for quick reading

-Take the time to read the message carefully
-Look for errors in spelling, grammar, punctuation, names and numbers
-Check to be sure the format is consistent

-Will this message achieve its purpose
-Does the tone sound plesant and friendly rather than curt



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