Chapter 1: business in the information age



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Course outline: Business Communication
Module code: ESP121
Professor: Ms. Hanh Mai
Email: Hanh.mh@ftu.edu.vn / 0915344158

CHAPTER 1: BUSINESS IN THE INFORMATION AGE


Types of communication: There are many ways that people communicate. Language is deeply ingrained in culture and thus comm. styles and types will vary. General types of comm. include the following:
1. Verbal
2. Nonverbal
3. Visual

Comm. can take place in various ways: Through written words, spoken words, pictures and diagrams, facial expression, behavior and posture. In business, most common forms are spoken and written, visual part

How important?


-Gives workers an edge in workplace
-Excellent skills let workers collaborate effectively
-Increase employability
-Speaking and writing skills are the most sought-after by employers
-Recruiters may evaluate candidates’ comm. skills and professionalism via the content of their online posts

Comm. skills and career success:


-Superior comm. skills will make you marketable in the workplace of the future regardless of the ecnomic climate
-Written and oral comm. ranked first among management, leadership, problem-solving, teamwork skills.
-You can learn how to comm. effectively
-Collaboration and team: many companies have created cross-functional teams to empower employees and boost their involvement in decision making
-Ad hoc teams are project-based teams that disband once they have accomplished their objectives
-Our future gig economy may rely on free agents who will be hired on a project basis rather than traditional full-time, relatively steady jobs

f. Why comm. and other skill matter?

g. Employers want professionalism


-Soft skills, people skills or emotional intelligence: powerfull social skills
-Interpersonal skills or professional skills
-Projecting a professional image
-Flattened management layers:
+Flatter organizations means fewer managers, which allows organizations to better compete and to reduce expenses.
+Frontline employees are making decision, communicating them to customers, employeres and executives
-Global competition and cultural diversity:
+Expanding global market and growing workforce diversity means that you may be interacting with many people from many cultures.
+Successful business communicators learn about other cultures. Successful business communicators learn about other cultures and develop intercultural skills including sensitivity, flexibility, patience and tolerance.
-Emphasis on ethics:
+Tales of misconduct have eroded public trust and fed into the perception that all business is dishonest.
+Millennials prefer sustain and ethical brands
+In a hyperconnected always-on professional environment, communication skills are constantly noticed
+You will need to nurture your reputation and safeguard your brand online and off


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